Tag: trust
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Your new council doesn’t know what you do yet
Your new council doesn’t know what corporate communications does yet, so here’s how to tell them what we do, why it matters, and what we don’t do, before anyone asks for a news release about their ribbon cutting.
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Communicate Taxes Honestly: Residents Can Handle It
Property tax season is here, and most municipal communications miss the mark. Here’s what honest tax communication actually looks like, and why residents deserve better than a coffee comparison.
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If AI Breaks Trust, Nothing Else Matters
AI is changing how communicators work, but the core responsibility has not changed: protect trust. For local governments, that means using AI carefully, transparently, and with humans firmly in charge.
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Communication is not what you say. It is what people hear.
The science of being understood, and why it matters more in public engagement than almost anywhere else.
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Sound like a neighbour, not a bureaucracy
On trust, plain language, and why “please be advised” is quietly killing your credibility.
